SWOT and PESTLE

During First and second week, I had learned about the competitive of organization. There are two types of competitive which are healthy competition and unhealthy competition. Competitive advantage is the ability of an organization that enables an organization to survive in the business world.

In this chapter, techniques SWOT and PESTLE are introduced. SWOT is quite familiar for me because this technique had been introduced in last semester. SWOT is actually the short form of Strength, Weakness, Opportunity, and Threat. The standard format of SWOT analysis is as following.

Strength	Weakness
Opportunity	Threat

In my opinion, instead of using paragraph, change the data and information into table form make it clearer and easier for understanding. I also think that SWOT is really useful because it help us to analyze the organization current state and problem that may be happen in the future in a systematic way.

For me, PESTLE is a novel thing. PESTLE is similar with SWOT which is an analysis that used to understanding of possible problem that may be faced by organization in future. PESTLE is also the short form of Political, Economical, Social, Technological, Legal, and Environment. All these mean the aspect of the problem that might be encountered by an organization. PESTLE also can be considered as a strategy to improve the organizations’ ability to compete with other organizations.

In conclusion, I believe that the technique, SWOT and PESTLE are useful in analysis of challenges that may face by organization as well as produced appropriate solution to come across the problem. This is the reason why the techniques are so important and we must understand about these techniques so that we can use it in an effective way.